The brand: PÉTANQUE SOCIAL / CROWN RESTAURANT
Elevating the space with bespoke mural paintings, an iconic logo & digital art for a sustainable brand refresh
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The Brief
Petanque Social is an outdoor lounge bar designed with sustainability at the forefront situated on the banks of Melbourne’s iconic Yarra River on Crown’s Riverwalk. In collaboration with Frank Wild, Australia’s leading Sustainability and Events Agency, the brief was to reimagine the outlook of the venue as part of their brand refresh.
The Vision
Melina was commissioned to paint two earthy murals in terracotta tones to pay homage to the sustainable offerings, and design a logo, icons and digital art illustrations for the venue’s new branding.
The aim was to create an atmospheric destination that would transport locals from the Yarra to the Tuscan countryside. The style of mural was fluid, organic, with white lines that encapsulated faces intertwined with nature, glassware and cutlery.
Recycled paints and brushes were used to compliment the reclaimed materials, solar power, rainwater collection and on-site worm farm for composting. The murals inspired the collection of logos, icons and digital art illustrations to create a cohesive brand look, online and offline.
The Outcome
– Bar Mural: 10x2.6m
– Entrance Mural: 3.5 x 2.4m
– Branding: Logo icon and digital imagery
– Signage: Internal entrance and external signs and roof placement
– Large Posters: Permanent display along Southbank
– Applications: Art on t-shirts, hats, umbrellas, sunscreen
– Digital Art: Online, web and social media presence including Crown’s website
Featured In: Broadsheet, Concrete Playground, Urban List, What’s on Melbourne, Herald Sun, Hospitality Magazine, Secret Melbourne and Domain Review.
Branding & Digital Art
Logo icon and digital illustrations for branding and marketing purposes.
Posters & SIGNANGE
Internal entrance and external signs and roof placement. Large Posters are displayed along Southbank.
Applications
Digital designs embroidered on hats and t-shirts. Graphic art on sunscreen bottles and packaging as well as hand painted umbrellas.
