The brand: Bonds
Illustrations for the ‘Bonds Home Range’ campaign launch and publication
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The Brief
Showcasing the ‘Build the ultimate sheet fort’ and ‘Tips to get you styled for sleep’ through informative illustrations. The designs are a clear visualisation of two step by step guides igniting the imagination of kids and adults alike. The bedroom is a personal sanctuary, a place to unwind and escape from the clutter of daily life.
The Vision
Melina’s illustrations were created digitally, they are informative and educational with clear simplified linework and a subtle tone of colour highlighting key points. Including characteristics of home décor items and products, making it feel familiar and encouraging an enjoyable, homely experience.
Enhancing a childs imagination
The Outcome
11 digital illustrations, featured in 140 stores and online.
Job included finished art files for the digital and web space, along with print ready files for the large scale, mass production printed publication.
