The brand: Review
Envisioning a day in the life of the #reviewgirl
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The Brief
Design window illustrations for the new collection launch; showcasing Review’s feminine and sophisticated clothing with a “high fashion feel” that is connected to the heart of Melbourne.
The Vision
Gaining inspiration from the architectural characteristics of the buildings in Collins Street, Melina found herself envisioning the #reviewgirl customers being immersed in the city; enjoying all things shopping, coffee catch-ups, and most importantly looking and feeling good. Sketching it all out on paper before processing her designs onto the iPad.
I loved the creative freedom
The Outcome
Sketching it all out on paper before processing her designs onto the iPad, Melina presented the final ‘Review World’ posters, that were proudly featured in store windows throughout Australia.
Digital images were designed for online placements, as seen throughout Review’s website and social media presence.
Testimonial
"Not only is Melina dedicated to her craft (and extremely talented), she is also a delight to work with. She never missed a beat. The end result was exactly as I envisaged it to be (if not better) and our loyal Review customer absolutely loved it as well."
Jade C.
Group Creative Director | Brand Collective